Manager, Digital Marketing Analytics

Are you passionate about leveraging data to drive strategic decisions? Do you thrive in a dynamic, collaborative environment where your insights shape cutting-edge marketing campaigns? If so, we have an exciting opportunity for you!

About Us:

We are a forward-thinking company at the forefront of digital marketing innovation. Our team is dedicated to revolutionizing how brands connect with their audiences, and we're seeking a Manager of Digital Marketing Analytics to lead our talented team to new heights.

Role Overview:

As the Manager of Digital Marketing Analytics, you will spearhead the measurement, analysis, and optimization of both online and offline marketing campaigns across diverse accounts. Your role will involve collaborating cross-functionally and across organizations to ensure impeccable reporting quality, consistency, and timely deliverables.

Primary Responsibilities:

Lead strategic discussions, drive reporting deliverables, and shape tactical initiatives across assigned brands.
Manage a team responsible for developing and executing measurement plans, crafting KPIs, and delivering actionable insights for our clients.
Oversee the delivery of client-friendly strategic analyses and data-driven recommendations aligned with brand objectives.
Mentor junior team members in identifying data trends, optimizing campaigns, and presenting comprehensive reports to stakeholders.
Efficiently manage multiple projects, ensuring deadlines are met while maintaining top-notch quality.
Collaborate cross-functionally to enhance processes, eliminate inefficiencies, and elevate departmental results.
Provide crucial data and research support to client and planning teams.

Requirements:

3-5 years of experience in online marketing, web analytics, or related fields, with a focus on digital media performance analysis.
Bachelor’s degree in marketing, statistics, mathematics, economics, psychology, or a relevant field.
Minimum 1 year of supervisory experience, showcasing exceptional project management skills.
Proficiency in Microsoft Office (Excel and PowerPoint), with exposure to Tableau and other data visualization tools.
Experience or education in Pharma is a plus.
Strong communication skills to articulate results effectively and concisely.

Why Join Us:

At our company, you'll be part of an innovative team driving transformative change in the digital marketing landscape. We offer a collaborative and supportive environment where your expertise is valued, and your career growth is nurtured.

Ready to Make an Impact?

If you're passionate about leveraging data to drive marketing success and want to be part of a dynamic, forward-thinking team, we'd love to hear from you! Join us in shaping the future of digital marketing.

Business Insights · Cherry Hill, NJ · Chicago, IL · Parsippany, NJ · Philadelphia, PA

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CMI Media Group was built on inclusion and diversity. It is in our DNA and core values. Challenging the norm is where we started and it's what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than "all". We believe in "all for good."

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Manager, Digital Marketing Analytics

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