Job Details
Director, Engagement Strategy
- Strategic Thinker: Craft cross-channel media strategies aligned with brand goals, leveraging insights, best practices, and data to shape impactful brand journeys.
- Brand Architect: Manage strategies for a large brand or multiple smaller brands, ensuring alignment with overarching business objectives.
- Client Relations Expert: Cultivate strong relationships with key brand contacts, establishing yourself as a strategic media partner and ensuring robust client communications.
- Team Cultivator: Foster an informed and collaborative team environment, keeping cross-functional colleagues well-informed and engaged.
- Leadership: Possess an innate ability to inspire and mentor a team, fostering an environment of collaboration and excellence while continuously pushing the envelope of innovation.
- Development & Training: Ensure staff retention and development by closely managing development plans and training needs of the team.
- Holistic Strategy Development: Lead the Engagement Planning team in crafting tactical plans for diverse media channels, ensuring alignment with overarching strategies.
- Strategic Collaboration: Partner with activation teams to seamlessly translate strategic approaches into tactical plans across various channels.
- Industry Liaison: Regularly meet with media sales reps, industry representatives, and other agency partners, pursuing ideas strategically aligned with clients’ business goals.
- Trend Identification: Keep updated on industry trends and innovations that may impact clients’ businesses, incorporating forward-thinking strategies.
- Experience: 8+ years of hands-on media planning experience across various channels with expertise in Digital Media including SEM, Programmatic, Paid Social, SEO, and emerging channels.
- Market Knowledge: Direct experience in professional healthcare or consumer markets (preferably in healthcare) or other regulated categories with a deep understanding of marketing concepts.
- Strategic Vision: Ability to forecast future needs, aligning media strategies with overarching brand goals and communication objectives.
- Collaborative Skills: Capability to build, maintain, and strengthen partnerships both internally and externally to enhance client services.
- Innovation Hub: Be at the forefront of crafting groundbreaking strategies that redefine brand success.
- Dynamic Collaboration: Collaborate with passionate professionals dedicated to achieving excellence.
- Impactful Journey: Drive strategies that resonate with audiences, elevating brands to new heights.
Engagement Strategy · Cherry Hill, NJ · Chicago, IL · Parsippany, NJ · Philadelphia, PA
ALL FOR GOOD
ALL FOR GOOD
ALL FOR GOOD
ALL FOR GOOD
CMI Media Group was built on inclusion and diversity. It is in our DNA and core values. Challenging the norm is where we started and it's what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than "all". We believe in "all for good."
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