Job Details
Associate Director, Engagement Strategy
- Omnichannel Maestro: Understand the methodology of omnichannel planning to engage with healthcare audiences on their journey to understanding how the channels work together.
- Strategy Architect: Contribute to crafting impactful media strategy deliverables, leveraging best practices, tools, and data to elevate brand strategies.
- Strategic Partnership: Develop robust relationships with key brand and COE contacts, establishing yourself as a strategic media partner and contributing to cross-channel strategies.
- Tactical Leadership: Lead the Engagement Planning team in developing strategic and aligned tactical plans across various media channels, ensuring alignment with overarching strategic approaches.
- Collaborative Integration: Partner with activation teams to ensure the seamless integration of strategic approaches across various channels like SEM, SEO, Social Media, Programmatic, Video, and emerging platforms.
- Client Collaboration: Manage client communications and foster an inclusive team environment, keeping all stakeholders well-informed and engaged.
- Industry Insight & Process Improvement: Stay ahead of industry trends, identify process improvement opportunities, and involve management to implement necessary changes.
- Experience: Seven (7) or more years of media planning experience, including two years of supervisory experience, with extensive knowledge of pharmaceutical and patient markets.
- Strategic Channel Expertise: Proficiency in channel strategy planning across diverse media channels (online/offline, traditional, SEM, Programmatic, Paid Social, SEO, and emerging channels), aligning them with brand strategy and messaging.
- Leadership Mastery: Proven ability to lead, guide, and inspire teams toward goal attainment, fostering an inclusive and collaborative team environment.
- Insightful Vision: Ability to grasp underlying issues, create insights, and drive holistic solutions, using storytelling to create buy-in from stakeholders.
- Results-Focused Approach: Driven by delivering high-quality outcomes that meet business needs.
Engagement Strategy · Cherry Hill, NJ · Chicago, IL · Parsippany, NJ · Philadelphia, PA
ALL FOR GOOD
ALL FOR GOOD
ALL FOR GOOD
ALL FOR GOOD
CMI Media Group was built on inclusion and diversity. It is in our DNA and core values. Challenging the norm is where we started and it's what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than "all". We believe in "all for good."
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