Job Details
Associate Director, Audience Intelligence
- Manage and mentor a team of Market and Social Intelligence analysts, fostering their professional growth and development.
- Develop and execute comprehensive audience intelligence strategies that align with client objectives and drive business results.
- Serve as a primary point of contact for clients, presenting data-driven insights and recommendations with confidence and clarity.
- Transform complex data into compelling narratives that resonate with clients and internal stakeholders.
- Stay ahead of the curve on industry trends, emerging technologies, and best practices in social and market intelligence.
- Partner with cross-functional teams (Communications Planning, Engagement Leads, Analytics, etc.) to integrate audience intelligence into all aspects of our work.
- Continuously improve processes, identify new opportunities, and develop innovative solutions to enhance our service offerings.
- Manage relationships with third-party partners and market research tool providers.
- Partner with Client Finance teams to develop customized SOWs for audience intelligence solutions.
- 8-12 years of experience in research methodologies and tools (traditional market research).
- 1-3 years of experience managing, leading, and growing accounts.
- Proven ability to manage and motivate a team of 1-5+ individuals.
- Exceptional written and verbal communication skills, including presentation skills.
- Strong foundation in data analytics and the ability to think strategically about data and research methodologies.
- Pharmaceutical/Healthcare experience preferred.
- Familiarity with Qualtrics, Tableau, SaS and/or SPSS.
- Bachelor's Degree or equivalent in marketing, business, or any quantitative or analytical related field preferred.
- Thrives in a fast-paced environment and is solution-oriented.
- Ability to function and thrive outside of your comfort zone and learn new skill sets.
Audience Intelligence · Cherry Hill, NJ · Chesterbrook, Pennsylvania · Parsippany, NJ · Philadelphia, PA
ALL FOR GOOD
ALL FOR GOOD
ALL FOR GOOD
ALL FOR GOOD
CMI Media Group was built on inclusion and diversity. It is in our DNA and core values. Challenging the norm is where we started and it's what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than "all". We believe in "all for good."
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