Job Details
Vice President, Programmatic
VP, Programmatic – Shape the Future of Healthcare Marketing at CMI Media Group!
Are you a visionary programmatic leader ready to revolutionize how healthcare audiences connect with vital information? CMI Media Group, a leader in healthcare marketing with 30+ years of innovation, is seeking a dynamic VP, Programmatic to drive our strategic programmatic efforts and elevate our industry presence.
At CMI Media Group, we believe in "All for Good." We're a team of hearts and minds dedicated to making a difference, celebrating diversity, and fostering an environment where every voice is heard. If you're passionate about leveraging cutting-edge technology and data to achieve healthier outcomes, and you thrive in a collaborative, entrepreneurial culture, this is your opportunity to make a significant impact.
About the Role:
As our VP, Programmatic, you will be the strategic lead for all programmatic initiatives across the agency. You'll own our programmatic offering, constantly pushing the boundaries of what's possible and solidifying CMI Media Group's position as the go-to programmatic expert in the healthcare space. This is a pivotal role where your thought leadership, strategic vision, and ability to build strong relationships will directly contribute to our clients' success and our agency's growth.
What You'll Do:
- Lead the Charge: Spearhead overall programmatic efforts, developing a robust roadmap that expands into TV, video, radio, and other emerging channels.
- Innovate with Data: Develop strategies and forge partnerships to leverage first-party data for precision audience targeting.
- Drive Thought Leadership: Become the recognized programmatic expert in healthcare, representing CMI Media Group at industry conferences and through compelling thought leadership.
- Cultivate Relationships: Build strong relationships with suppliers, clients, and internal teams, effectively communicating the value and capabilities of programmatic.
- Shape Our Product: Continuously evaluate the programmatic marketplace, making recommendations to evolve and improve our product offering (AdMission Platform).
- Empower Our Team: Guide the programmatic team in developing sophisticated strategies, lead internal training and education, and foster the growth of junior team members.
- Support Growth: Play a key role in new business efforts and pitches, demonstrating our programmatic prowess to prospective clients.
- Optimize & Standardize: Develop SOPs and best practices for campaign launch, optimization, measurement, and reporting, ensuring high-quality inventory and effective buys.
What You Bring:
- 10+ years of experience in digital marketing, with a strong focus on programmatic.
- A Bachelor's degree.
- Extensive experience with large-scale DSP platforms, such as The Trade Desk.
- Proven experience working with third-party data providers.
- A blend of strategic thinking, entrepreneurial spirit, and innovative problem-solving.
- Exceptional leadership, relationship-building, and communication skills.
- A passion for continuous learning and self-development.
Why CMI Media Group?
We are more than just a company; we are a community built on inclusion and diversity. We offer:
- A Culture of Impact: Be part of a team that's making a real difference in healthcare, helping audiences achieve healthier outcomes.
- Growth & Development: We invest in our people, offering robust training, mentorship, and opportunities for continuous learning.
- Belonging & Support: Join our vibrant Employee Community Groups (ECGs) like AZAP, BRAAVE, HERstory, Mi Gente Unidos, PLUS+, Shalom, Thrive, and GEMS, which foster a sense of community and advocate for diverse perspectives.
- Meaningful Work: Contribute to a company that extends its passion for service to the community through philanthropic initiatives and active stewardship.
- Inclusive Benefits: We offer benefits that support a diverse workforce, including mental health support and flexible working arrangements.
Ready to lead the future of programmatic in healthcare? Apply today!
The base salary for this position at the time of this posting may range from $115,000 to $230,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
Programmatic · Cherry Hill, NJ · Chesterbrook, Pennsylvania · New York, NY · Parsippany, NJ · Philadelphia, PA
ALL FOR GOOD
ALL FOR GOOD
ALL FOR GOOD
ALL FOR GOOD
CMI Media Group was built on inclusion and diversity. It is in our DNA and core values. Challenging the norm is where we started and it's what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than "all". We believe in "all for good."
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